While everyone fights for likes on Instagram, quiet luxury buyers (HoReCa, corporate gifting, private clients) are moving their decisions to LinkedIn. Wineries that post long-form harvest reports, sustainability data and vintage updates in English see 68 % higher inbound requests from sommeliers and importers than those relying only on trade fairs. The exact content calendar and messaging framework that helped an Austrian Blaufränkisch producer close 14 new export markets in 2025.
Featured image: Photo by Grant Davies on Unsplash
